Archive for May, 2010

How to Remain Competitive in a Down Market

May 31st, 2010

How to Remain Competitive in a Down Market photoThe real estate market was hot for so long that many agents who entered the real estate industry during this time period do not have any experience with a buyer’s market. Until the recent real estate market crash, the market definitely favored sellers. Homes sold quickly and in many cases homes sold for prices above the listing price. As a result, buyers learned they had to move quite quickly. In fact, it became quite routine for buyers to waive inspections and other basics in a bid to move forward as quickly as possible. These buyers were quite well aware that it was common during this time for sellers to receive multiple offers. In some cases this could easily escalate into a bidding war.

As the real estate market continues to drop; however, the rules have changed and buyers are now holding the power. Whereas they once wanted to move quickly, they now have the luxury of taking their time. In order to succeed in the current market, agents must be certain they understand the elements of this market.

While it was quite possible to make a large sum of money by simply showing a few properties back when it was a seller’s market; that is no longer the case. You must be prepared to face the realities of the existing market in order to survive it.

One of the realities that should be faced is the fact that homes in the current market will typically take at least six months to sell. In some cases, it may take much longer to sell properties. Compare this to homes that sold in a matter of hours or days when it was a seller’s market, and it quickly becomes apparent how much the market has changed. There are steps that can be taken combat this problem including ensuring that properties have the most exposure possible, especially web exposure. Consider offering virtual tours and using multiple, high-quality photographs. You might also think about increasing commission fees to buyer’s agents who make your listings a priority.

In addition, as you face the reality of the current market you must also make sure that sellers face it as well. Many sellers continue to operate under the idea that they will be able to achieve the same level of prices that were typical not that long ago. As a result, many buyers are unrealistic about the prices they hope to achieve. It is critical that you gently introduce sellers to the reality of the current market. At any given time, the current market has about a six month back load of inventory. Even in markets which have not experienced as much of a downturn as other markets, it is essential for properties to be priced accurately or they will usually remain on the market.

As the market shifts, you may also find that you need to shift your marketing plans. Specifically, it should be understood that most areas are now in a buyer’s market. This means, that more time will need to be given to developing buyer leads in order to liquidate the bulk of inventory that is currently on the market. This is not to say, of course, that you should not take new listings; however, to balance out those listings you must work to bring in buyers as well. One great place to look for buyer leads, especially first-time buyers, is actually rental properties. During a down market, there are usually more renters than homeowners.

Most people do not rent out of choice. If they can see that it is to their advantage to buy and can be provided information that will help them to see how buying can be a reality, most people will choose home ownership over renting. Consider offering seminars that are free of charge at your office on the topic of home ownership. Print up fliers and provide advertisements in the local newspaper.

Finding a Realtor

May 28th, 2010

Finding a Realtor photoIf you know your situation, have an idea of what you want for a home, and know what you need, you don’t want to be the only one that knows. Finding the right realtor will help you to improve your chances of getting exactly what you want and finding the best deals that are in the market. If you aren’t sure what to look for, then you can follow a few general guidelines to find the perfect match for your needs.

One of the easiest ways to make sure that you are getting involved with the right person is to do your research. Most likely, realtors will all have a reputation about how well their services are and what they were able to do for others. By looking into Internet sources or by asking other people, you can start out to find the right person and to eliminate some potential problems with realtors who aren’t looking out for your best interests.

You don’t just have to look at realtors from what others are saying. You can also look at how they have their services set up. The most important part of this is determining the commission that they will receive. This will make a difference in how much you end up paying for your home. You will also want to look at credentials and how long they have worked in the area. The more that they know, the more they will be able to help you.

If you have never had a realtor before, you will want to know standard procedures for how they are supposed to approach you with the business. For instance, you shouldn’t have to sign a contract at the beginning of the deal. You also shouldn’t have to put any money down until you have found a home and signed a contract with the lender. More importantly, make sure that the realtor is going to listen to what you want and need and doesn’t try to take advantage of what you don’t know. You will usually be able to tell where a realtor stands with your business by how they respond to your questions and needs with the first phone call. Every realtor has their own personal touch to showing homes. If you aren’t comfortable with how they are proceeding, it is best to not use them.

Whether the home is your first of fiftieth, finding the right realtor to help is a huge key to walking into what you want. It is through the realtor that you will have the easiest time with making negotiations, communicating with the others involved and finding exactly what you want. Always make sure that your realtor knows that your home is where the heart is.